Brand Identity
Web Experiences
Atlas Commerce came to Sonar wanting more than a seasonal campaign site. We built a cinematic brand system and a performance-focused storefront that lets every collection feel expressive, editorial, and unmistakably their own.
Project Details
Client
Atlas Commerce
Project Timeline
11 Weeks
Project Year
/ 26
Growth Matrics
+84% Increase in collection engagement
Client Testimonial
“Sonar understood that our online store needed to feel premium without adding friction to the shopping experience. Every interaction now feels more intuitive, helping customers focus on the products instead of the interface.
The refreshed identity and ecommerce experience have strengthened our brand, improved product discovery, and given us a storefront that’s ready to grow alongside our business.”
Celeste Armand
Atlas Commerce
Where things were breaking:
Their existing online store suffered from inconsistent branding and unnecessary friction throughout the buying journey.
Improving usability while maintaining a premium aesthetic required simplifying navigation, optimizing product discovery, and refining the overall customer experience.
What needed to change:
Atlas Commerce wanted a premium ecommerce experience that reflected the quality of its products and strengthened customer confidence.
The project focused on creating a conversion driven storefront with intuitive shopping flows, compelling product pages, and a seamless checkout experience.
The final outcome:
The redesigned ecommerce platform delivered a faster, more engaging shopping experience that supported long term business growth.
Cleaner product pages, streamlined checkout, and a cohesive visual identity created a shopping experience that increased customer confidence and encouraged repeat purchases.
+84%
Increase in collection engagement
+75%
Monthly active users
+75%
Monthly active users
