Web Experiences
Brand Identity
Noma Living came to Sonar wanting a digital destination that felt as considered as their objects. We introduced editorial storytelling and a simplified collection architecture that lets every piece breathe while keeping the shopping journey fast and clear.
Project Details
Client
Vertex Digital
Project Timeline
10 Weeks
Project Year
/ 26
Growth Matrics
+61% Increase in product discovery
Client Testimonial
“Sonar helped us rethink how our technology should be presented online. Instead of overwhelming visitors with technical details, the new experience feels clear, modern, and incredibly easy to explore.
The refreshed identity and scalable website have given our team the confidence to launch new products and content while keeping everything consistent across the brand.”
Elena Voss
Vertex Digital
Where things were breaking:
The previous site contained outdated visuals and confusing navigation that reduced user engagement.
Simplifying complex services while creating a professional, approachable experience required restructuring the content and refining the overall user journey.
What needed to change:
Vertex Digital aimed to modernize its online presence and establish itself as a trusted digital transformation partner.
The project focused on improving brand perception through a clean interface, clearer messaging, and a website designed to convert visitors into qualified leads.
The final outcome:
The refreshed website delivered a stronger brand image with improved usability and conversion opportunities.
Strategic layouts, focused messaging, and modern visuals created a polished experience that better communicated Vertex Digital’s expertise.
+61%
Increase in product discovery
+75%
Monthly active users
+75%
Monthly active users
