Digital Products
Brand Identity
Horizon Creative approached Sonar to make sophisticated financial tools feel approachable to everyday business owners. We redesigned their core workflows and introduced a modular design system that gives customers clarity and confidence in every financial decision.
Project Details
Client
Horizon Creative
Project Timeline
12 Weeks
Project Year
/ 26
Growth Matrics
+42% Faster task completion
Client Testimonial
“Sonar understood that our portfolio deserved to be the center of the experience. Every project now feels more intentional, with layouts that elevate our work instead of competing with it.
The new brand identity and website capture the creative energy of our studio while giving us a flexible foundation we can continue building on for years to come.”
Mara Ellis
Horizon Creative
Where things were breaking:
Their existing branding felt inconsistent, and projects lacked a cohesive presentation.
Creating consistency across different project styles while maintaining a fresh, creative feel required a flexible visual system and thoughtful content structure.
What needed to change:
Horizon Creative wanted a bold online presence that reflected their creativity while showcasing their diverse portfolio.
The focus was on building a visually engaging website that inspired potential clients, highlighted case studies, and reinforced the agency’s unique design approach.
The final outcome:
The final website elevated their portfolio with stronger storytelling and a distinctive brand identity.
Rich visuals, refined typography, and carefully crafted layouts created an immersive browsing experience that better reflected the quality of their work.
+42%
Faster task completion
+75%
Monthly active users
+75%
Monthly active users
